Health Information Management

Fundraising, marketing, and the privacy rule

Briefings on HIPAA, March 1, 2008

Healthcare providers who remain ignorant of HIPAA's rules regarding fundraising and marketing do so at their own peril-unheeded, the rules could come back to bite them, industry experts say. Patient authorization is unnecessary when using PHI for treatment, payment, or healthcare operations, but it usually is a requirement when the intended use is for other purposes. Consequently, providers that engage in fundraising activities or market their services and programs need to understand these rules thoroughly.

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