Corporate Compliance

Tips to deal with media blitz in crisis cases

Strategies for Health Care Compliance, February 1, 2008

They are the kind of headlines that can make hospital officials cringe. "Thousands of patients' personal info exposed" "Two surgeons surrender licenses after mistakenly removing kidney" "Woman dies after being left unattended in ER lobby" Events such as these usually bring a storm of media attention with them, and it's essential that hospitals prepare themselves so they are ready to respond, said Nancy Sterling, APR, senior vice president of strategic communications at ML Strategies, LLC, in Boston.

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