SDW news brief: How to motivate clinical staff for value-based purchasing

Staff Development Weekly: Insight on Evidence-Based Practice in Education, September 30, 2011

You're probably well aware of the performance-based penalties and rewards that accompany value-based purchasing (VBP). But is your clinical staff? How do you motivate healthcare professionals to drive down costs and improve quality to meet the directives of VBP? I can think of three possible approaches:

  • The big picture - Explain the potential penalties and rewards and show how these could impact your organization's financial future
  • The pocketbook approach - Add incentive bonuses tied to specific quality and patient satisfaction metrics
  • Moral obligation - Depend on your staff's desire to "do the right thing"

What's the answer? Well, if you and your organization are anything like the panel of five CFOs I interviewed at the recent HealthLeaders Media CFO Exchange, then the answer is likely a combination of incentives and moral obligation.

Frankly, I would have thought an explanation of penalties and rewards would have been the first step. But this group of CFOs agreed that people at the director level already knew exactly how much their organizations stood to gain or lose from VBP. Staff at the clinical level, however, weren't using VBP financial information.

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Source: HealthLeaders Media

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