Inside best practice: Flu shot prevention--Community outreach

HCPro's Weekly Update on the ANCC Magnet Recognition Program®*, December 6, 2010

Sometimes it’s all about the marketing.

Take flu shots, for instance. How do you best ensure that you reach the optimal percentage of staff? How about an attention-grabbing catchphrase? At Peninsula Regional Medical Center in Salisbury, MD, a new theme is introduced every year during flu season. For 2010, the organization’s motto was “Boo to the Flu.”

“We had Halloween-themed costumes and gave out candy and stickers saying, ‘I said Boo to the Flu,’ ” says Tracy Daugherty, RN, of Peninsula Regional’s employee health department. They also held a drawing for a $50 gift certificate. Special artwork was created for the event’s stickers and posters.

Source: This excerpt is from the November HCPro’s Advisor to the ANCC Magnet Recognition Program®.

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