Website spotlight: Social media and hospitals: Don’t overlook the potential

Staff Development Weekly: Insight on Evidence-Based Practice in Education, September 24, 2010

In July, the Association for Healthcare Accreditation Professionals (AHAP) established a Facebook page for its members. Interestingly enough, several of AHAP's listserv members responded by advising that their organizations not allow participation on Facebook. 

After doing some research, it is clear that this is an area within healthcare that has the potential for rapid growth, as well as strong resistance. Common reasons for not moving into the realm of social media include security, confidentiality, productivity, IT-related bandwidth issues, and more. However, it might be beneficial to start thinking beyond the barriers.

Did you know that there are more than 550 health systems/hospitals with 1,090 social media listings? This includes 254 YouTube channels, 336 Facebook pages, 430 Twitter™ accounts, and 70 blogs. Considering the fact that there are over 175,000,000 Facebook users-a number that changes minute by minute-the statistics quoted are sure to be out of date sooner than this article is published. 

Editor's note: To read the rest of this free article, visit the Reading Room, which is part of

Most Popular