Nursing

Inside the program: Taking charge of the image of nursing

HCPro's Weekly Update on the ANCC Magnet Recognition Program®*, December 22, 2009

Harvard Business School professor Laura Morgan Roberts tells us, "If you aren't managing your own professional image, someone else is." She also reminds us that we are constantly under observation, which in turn creates perceptions about our competence, as well as our character.

Begin the process of reshaping our image by focusing on four categories:

  1. Professional work environments and interactions
  2. Appearance
  3. Collegiality/team member role
  4. Professional accountabilities


Evaluate how your changes affect what the public sees, hears, and believes about nursing.

Source: The Image of Nursing: Perspectives on Shaping, Empowering, and Enhancing the Nursing Profession

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