Ask the expert: Advertise your educational programs

Staff Development Weekly: Insight on Evidence-Based Practice in Education, August 14, 2009

This week, Adrianne E. Avillion, DEd, RN, discusses how to advertise your educational program to ensure maximum interest.

Q: How can nursing staff development professionals best publicize educational offerings to ensure maximum attendance?

A: Learners need to know what programs are offered, when and where they take place, and whether pre-registration is necessary. Here are some ways to promote the classes:

  • Paper trails: Post hard copies of education calendars on bulletin boards and color code specific offerings. For example, CPR certification may be preceded by a red dot or a heart. A touch of color appeals to visual learners without turning off auditory or tactile learners.
  • Closed-circuit television: Many organizations have a hospital television channel, so consider adding information about staff education.
  • Voicemail: Consider devoting a specific telephone extension through which staff members can access prerecorded messages about upcoming education activities and how to register for them.
  • E-mail: Education calendars, program registration, and even goals and objectives can be easily sent via e-mail. In addition, you can easily add color coding or symbols to appeal to visual learners.
  • Cell phone, BlackBerries, and iPods: Many staff members now carry devices such as these, so allow them to access education information through them. They are ideal for announcing new programs.
  • Intranet: Many organizations have an intranet to communicate within the facility, so ask your technology specialists to help you create a page devoted to education.

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