Best practice: Keep staff updated on the journey by using e-mail

HCPro's Weekly Update on the ANCC Magnet Recognition Program®*, June 16, 2009

It can be challenging trying to spread the word that your organization is pursuing ANCC Magnet Recognition Program® designation. So the ability to spread a uniform message to many people almost instantaneously makes e-mail an attractive medium.

On a scheduled basis-such as weekly or daily-send an e-mail containing information about the program. For example, the following is a sample e-mail you could send out:

What are the attributes of an ANCC Magnet Recognition Program® hospital?
Designation is a prestigious and coveted international award given to organizations that demonstrate the 5 Model Components/14 Forces of Magnetism. Characteristics of designated hospitals include:

  • Higher RN job satisfaction
  • Enhanced nurse-physician collaboration
  • Increased patient/family satisfaction
  • Reduced complaints from family members
  • High quality of nursing care
  • Investment in education for professional development
  • Decreased vacancy and nurse turnover rates
  • Ability to attract high-quality physicians
  • Positive, collaborative, engaging work environment for all employees

Read more attributes of such hospitals in future e-mails!

Source: Adapted from HCPro's E-mail Tools for the ANCC Magnet Recognition Program®, Second Edition.

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