Inside best practice: Feature the color purple to highlight designation

HCPro's Weekly Update on the ANCC Magnet Recognition Program®*, May 12, 2009

The color purple is popping up everywhere at Rochester (NY) General Hospital—a 2004 ANCC Magnet Recognition Program® (MRP) recipient. From bookmarks and mouse pads to buttons and the wrappers around the Hershey® Kisses, staff nurses see the color wherever they look.

“Our nursing logo is ‘Passionate About Nursing’ so our [MRP ] champions branded designation with the color purple because purple reminded us of passion,” says Trish Koops, BSN, RN, CCRN, CSC, MRP champion and a clinical educator in the cardiothoracic intensive care unit (CTICU). “Every time we see something purple, we think of [MRP designation].”

Source: HCPro’s Advisor to the ANCC Magnet Recognition Program®, April issue. Don't have a subscription? Take a look at the benefits of becoming a member of HCPro’s Resource Center for the ANCC Magnet Recognition Program®.

Editor’s note: Do you have a best practice you would like to share? E-mail them to associate editor Cameran Erny at and see your name in print!\

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