HCTW News: Educate nurses to enhance the image of nursing

Staff Development Weekly: Insight on Evidence-Based Practice in Education, March 20, 2009

Nurses build the public image of nursing through daily interactions with patients, families, and peers. And as an educator, you have a role in helping nurses reflect a positive image. Support and shape the image of nursing by educating nurses on how to:

  • Introduce themselves with their name and title to patients
  • Speak with confidence and self-assurance
  • Present a professional image with a clean, pressed uniform
  • Work collaboratively with nursing and nonnursing staff to promote positive working relationships

“The nursing image reflects the overall reason of why a patient deserves and needs a nurse,” says Shelley Cohen, RN, BS, CEN, of Health Resources Unlimited, a healthcare education and consulting company in Hohenwald, TN. “So the image validates the credibility of the education and professionalism that nurses need to portray.”

Do you know a staff nurse or team of nurses who should be recognized for their excellent care? Or a nurse leader who embodies a professional image of nursing? Then nominate them for HCPro's 2009 Nursing Image Awards.

"It's about time nurses recognize each other for all that they do," says Cohen, who will be one of the judges for the awards that will be handed out at HCPro's Nursing Leadership Summit in Boston, MA, in September.

Awards will be presented to an individual or team of nurses and to a nursing leader in two categories:

  1. The image of nursing in clinical practice: Recognizes individual nurses or nursing teams who portray a positive image of nursing through their clinical excellence.
  2. The image of nursing in leadership: Honors a nursing leader who embodies a positive image of nursing through his or her leadership excellence.

Editor's note: The deadline for HCPro's 2009 Nursing Image Awards nominations is May 31, 2009. For more information about the awards and to submit nominations, visit

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