Life Sciences

Account manager insight: Facilitating C-suite quality initiatives

Medicare & Reimbursement Advisor Weekly, August 5, 2009

As more hospitals cut their budgets, account managers and brand teams focused on these institutions may need to understand what to illustrate when making a case for joining a new initiative, launching a new quality improvement program, or building resources in the name of patient safety. “Realize that CFOs now are more abreast of the clinical issues, and not just a number cruncher as they were 10, 15, or 20 years ago,” says John Domansky, CFO at Knoxville (IA) Hospital and Clinics. “There’s a lot more of a balanced approach now in the CFO world than there was in the past.” Domansky, who makes financial decisions for a critical access hospital licensed for 25 beds, says that he is interested most in programs that will minimize the hospital’s risk, and in that vein, he’ll pay more attention to those programs emphasizing a proactive approach to patient care (e.g., arguing for a bar coding program for medications to prevent potential medication errors). For the full article, click here: content/235054/topic/WS_HLM2_FIN/How-Do-You-Gain-a-CFOs-Support-for-Quality-and-Patient-Safety-Programs.html.

To brainstorm building a quality initiative with hospitals’ and health systems’ C-suite in your market, contact the editor.