Life Sciences

Citizen group accuses device makers of illegal online marketing

Device Regulation Alert: Safety, Compliance and Reimbursement News, December 8, 2008

The Prescription Project, a non-profit watchdog group, petitioned the FDA to require Abbott, Medtronic, and Stryker to remove video advertising from, according to a Prescription Project release.

According to the petition, the ads do not include required risk information. The group wants the ads removed and new videos posted to correct what it calls the misleading information. The Prescription Project also wants the FDA to issue guidance on internet advertising.

Medtronic removed the video in question, but said its content can be uploaded to the Web by third parties, according to an Associated Press article. An Abbott spokesperson said the company’s videos link to product risk and safety information. He added that the company would include that information in videos in the future.


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