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Healthcare Strategist Trend Watch
Incisive summaries of strategy-related articles selected from hundreds of print and online publications, Web site reviews, highlights from Healthcare Market Strategist, news and resources, and more.
2007 | 2006 | 2005
Healthcare Strategist Trend Watch
Issue 39, December 22, 2006
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Looking to add one more measure of convenience for new parents (and improve patient satisfaction...
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Smoking is among employers' top three health concerns for workers, along with high blood pressure...
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A well-known jingle that debuted in 1975 and has been ranked as one of the 15 best advertising...
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A patient's opinion of what constitutes a medical error is much broader than traditional clinical...
Issue 38, December 15, 2006
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The Federal Trade Commission (FTC) has refused to look into a marketing practice that the watchdog...
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A new program will design and test ideas for how consumers can use information technology to better...
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Women's Diagnostic, an Austin, TX-based healthcare provider of diagnostic testing associated with...
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St. Louis Children's Hospital recently launched the public phase of its fundraising efforts using a...
Issue 37, December 8, 2006
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Sometimes, the best medicine for mental illness is the support of a good friend. That's the message...
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"Dad, what's Viagra?"
Parents won't have to worry about answering this question if the American...
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A new Web site, www.Hero.md, lets consumers thank doctors who have made a difference in their...
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Americans overwhelmingly support hospital growth, development, and expansion, according to a...
Issue 36, December 1, 2006
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The Swedish meatballs at Chicago's Swedish Covenant Hospital just got a little healthier, thanks to...
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Well-known brands activate positive emotional responses in the brain, according to the results of a...
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Kentucky will offer a weight education program to 235,000 state workers and their dependents as...
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Americans overwhelmingly support hospital growth, development, and expansion, according to a...
Issue 35, November 17, 2006
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To teach Americans about the importance of eating healthfully and understanding nutritional labels...
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Ten of the largest food and beverage companies, including Coca-Cola and McDonald's, have pledged to...
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A new marketing campaign encourages more minority students to choose medicine as a career, the...
Issue 34, November 10, 2006
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In an effort to increase awareness about the importance of planning for future long-term care...
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Microsoft Healthcare Users Group of Chicago and Microsoft Corp. of Redmond, WA are calling for...
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According to a survey released by the Washington, DC-based Pew Internet Project, just 15% of 113...
Issue 33, November 3, 2006
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Miami's Mercy Hospital recently installed a system that helps physicians communicate with non...
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Already facing significant workforce shortages, U.S. healthcare companies must drastically improve...
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Doctor fatigue and emotional burnout have led to family discord, depression, and even suicidal...
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More hospitals are making changes to accommodate the rising number of morbidly obese patients...
Issue 32, October 27, 2006
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One-quarter of female patients in emergency departments (ED) who were educated about mammography...
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Fifty-nine U.S. hospitals have been named to the "Leapfrog Top Hospitals" list based on their...
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Consumer-driven health plans can reduce healthcare use and lower costs, but may also deter...
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A new online service lets consumers book and pay for medical appointments online.
Issue 31, October 20, 2006
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New Jersey ranks first and North Dakota last in a survey of the content and user-friendliness of...
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A new online job board for physicians reports it received more than 4.4 million hits during its...
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The healthcare information technology (IT) market will double by 2011, according to a report from...
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In observance of National Breast Cancer Awareness Month, Incendia Health Studios of Irvine, CA, has...
Issue 30, October 13, 2006
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Regular, everyday e-mails sent from your employees to staff, physicians, patients, and other...
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While one in four doctors use electronic health records (EHRs) to improve patient care, only one in...
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Internet ad spending will grow 85% between 2005 and 2008, predicts ZenithOptimedia, a media service...
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More than two-thirds of healthcare providers surveyed by the Washington, DC-based financial...
Issue 29, October 6, 2006
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The majority of physicians in a recent survey (80%) said they favor a moratorium on...
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More than 2.2 million U.S. hospital patients said their healthcare experiences were most influenced...
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Oakland, CA-based Kaiser Permanente will offer members with children age 12 and younger access to...
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Online retailer CafePress.com says it will donate 40% of all October revenue from its Breast Cancer...
Issue 28, September 29, 2006
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Most adults say they would like to have access to online medical records and other electronic means...
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Minneapolis-based MinuteClinic has announced it is the first provider of retail-based healthcare to...
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Blue Cross and Blue Shield of Florida, based in Jacksonville, has launched an online tool for...
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Kaiser Permanente, headquartered in Oakland, CA, launched three new TV spots in September in an...
Issue 27, September 22, 2006
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The Plano, TX-based information technology firm Perot Systems Corporation has been awarded a $16.1...
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A new report released by the New York City-based health research firm The Commonwealth Fund shows...
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According to a study by the Reston, VA-based Internet analyst comScore Networks, 60% of weight-loss...
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In the first year a pharmaceutical product is available, its company may spend between $1 million...
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In the first year a pharmaceutical product is available, its company may spend between $1 million...
Issue 26, September 15, 2006
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URAC, a nonprofit organization that promotes healthcare quality through accreditation and...
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Research evidence shows that appropriate exposure to natural and artificial light in healthcare...
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Television advertising of prescription drugs may prompt more people to visit their doctors rather...
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Several advertising agencies under scrutiny for lackluster diversity-hiring practices have pledged...
Issue 25, September 8, 2006
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The Florida Hospital Association (FHA) has launched a new consumer-oriented Web site to assist the...
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A new report by the National Center for Education Statistics (NCES) found that a majority of...
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The global obesity treatment market is expected to reach $9 billion by 2010, according to a study...
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A growing number of hospitals are expanding their television offerings to provide health education...
Issue 24, August 25, 2006
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A recent study showed that direct mail and office visits are the most popular methods of marketing...
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Despite making some efforts to become more user-friendly, only 34% of state health department Web...
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A small but growing number of practices around the country are following in the lead of large...
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The American Podiatric Medical Association (APMA) launched an awareness campaign this week in the...
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Despite rapidly increasing costs, medical spending has significantly extended the lives of...
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The public is almost unanimous in its opinions on the science of genetics and the use of DNA...
Issue 23, August 18, 2006
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While a quarter of U.S. hospitals offer some form of alternative or complementary care to patients...
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Minnesota hospitals are vying for market share with new and expensive technology, including...
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Americans spend twice as much time researching car and computer purchases than they do when...
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A suite of consumer oriented health & wellness Websites formerly known as ChoiceMedia, Inc., will...
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America's Health Insurance Plans (AHIP), the national trade organization based in Washington, DC...
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The Boston-based Center for Information & Study on Clinical Trial participation launched a Web site...
Issue 22, August 11, 2006
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Pharmaceutical giant Pfizer is experimenting with mobile coupons, a new way of delivering free drug...
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The Chapel Hill-based University of North Carolina (UNC) Health Care System (www.unchealthcare.com...
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The American Legacy Foundation recently won a legal battle with Lorillard Tobacco Company, which...
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The conservative think tank Washington Legal Foundation has released a report that claims the Food...
Issue 21, August 4, 2006
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A campaign to raise awareness of the importance of skin cancer screenings has been a success...
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WellPoint Inc., is launching a program to pay financial bonuses to hospitals and medical groups if...
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A technique called SPIKES (setting, perception, invitation, knowledge, empathy and...
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Emergency care systems in the U.S. are at serious risk of critical shortages in staffing because of...
Issue 20, July 28, 2006
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The URAC, a nonprofit organization that promotes healthcare quality through accreditation and...
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The healthcare quality measurement corporation National Quality Forum (NQF) has published...
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Microsoft has announced plans to purchase a clinical healthcare software system developed by...
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Odin Media, LLC announced today the launch of its new line of affinity marketing products called...
Issue 19, July 21, 2006
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Shared hospital rooms contribute to medical errors, higher infection rates, privacy violations, and...
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U.S. News and World Report is out with its annual "America's Best Hospitals" edition. Of 147...
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The Outdoor Advertising Association of America (OAAA) plans to build an online system for buying...
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The Wall Street Journal will soon open its front page to advertising, according to an article in...
Issue 18, July 14, 2006
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The two factors that most influence a patient's decision about whether to recommend their hospital...
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The Childrens Hospital Los Angeles Board of Trustees has raised $556.1 million in private donations...
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America's Health Insurance Plans (AHIP) has added a section to its Web site (www.ahip.org) to help...
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According to a study by the Washington-based Center for Studying Health System Change...
Issue 17, July 7, 2006
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The American Medical Association is calling for a temporary moratorium on direct-to-consumer ads...
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A new study indicates that older physicians are placing a greater emphasis on quality of life and...
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The antipsychotic drug market will fall from $15 billion in 2006 to a little over $10 billion in...
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Two new initiatives have been designed to improve the health and quality of life of older...
Issue 16, June 30, 2006
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In an effort to improve patient satisfaction and the overall hospital experience for patients and...
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Google has been testing a new feature that allows users to limit their search to sites with health...
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People made more than one billion visits to doctor's offices, emergency rooms, and hospital...
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Widely known as the dean of ad forecasters, Robert Coen has lowered his estimate for growth in ad...
Issue 15, June 27, 2006
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Representatives from the Chapel Hill, NC-based research firm Best Practices, LLC said results from...
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The New York City-based Empire Blue Cross Blue Shield has launched a new marketing campaign...
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The American Medical Association (AMA) has released a report offering guidelines and measurable...
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A recent study by the New York City-based market consultant GfK Roper Consulting showed that 70% of...
Issue 14, June 16, 2006
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United States hospitals participating in an 18-month effort to prevent 100,000 unnecessary deaths...
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The average wait time for emergency room patients varies by more than 2.5 hours between the...
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Akron's Children's Hospital offers surgical Webcasts to raise awareness about treatment options...
Issue 13, June 9, 2006
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Driven by higher costs and inspired by direct-to-consumer pharmaceutical advertisements, an...
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The technology behind a CT scanner could open a new market for GE Healthcare, according to a...
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A pair of personal injury lawsuits has been filed against Pfizer Inc. charging the drug company...
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Holley Malia, director of global brand management at Santa Barbara, CA-based medical device maker...
Issue 12, June 2, 2006
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State regulators are investigating Kaiser Permanente's Southern California operation for allegedly...
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The market for cord-blood banks, which freeze blood from a baby's placenta and umbilical cord to...
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A new award plans to honor healthcare organizations that clearly communicate information to...
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In an effort to help consumers, providers, and payers make more informed healthcare decisions, the...
Issue 11, May 26, 2006
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CIGNA Healthcare and Relay-Health Corporation (www.relayhealth.com) have announced that they will...
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An increasing number of therapists are using instant messaging (IM) to communicate with patients...
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Findings of a recent study suggest that Information Technology (IT) has improved quality at medical...
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Strong marketing efforts by leading manufacturers and surgeon demand for less invasive surgeries...
Issue 10, May 19, 2006
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A JupiterResearch study found that average online consumers spend 14 hours per week online, which...
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A new subscription-only Web site called Embed will host auctions for product placement...
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MayoClinic.com has added a new tool that lets users search for the most common causes of their...
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Health and Human Services Secretary Mike Leavitt called health information technology "an essential...
Issue 9, May 12, 2006
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Healthline Networks has launched a new Web site, www.healthline.com.
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Several of the Minnesota's leading health advocacy organizations launched a statewide advertising...
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March of Dimes' popular fundraising event, WalkAmerica, takes place in May in cities across the...
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A national survey released in April indicates that one third of American men over the age of 39...
Issue 8, May 5, 2006
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One Southeastern Pennsylvania health insurer's disease management program not only improved its...
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Entries are now open for the 10th annual international WebAwards competition, hosted by the...
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The Pennsylvania Breast Cancer Coalition (PBCC) and Commerce Bank are celebrating Mother's Day by...
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Richard Branson, founder and chairman of the Virgin Group, will be the opening keynote speaker at...
Issue 7, April 28, 2006
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Talk of new technology that would allow broadcasters to freeze a channel during the commercial...
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The Minnesota Council of Health Plans, a nonprofit trade association based in St Paul, says...
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As the Internet becomes a bigger part of Americans' lives, more and more of them are turning to the...
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A new public awareness campaign that aims to educate African Americans about chronic kidney...
Issue 6, April 21, 2006
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A 30-second spot on the finale of the American Idol reality TV show will cost advertisers $1.3...
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A new booklet aims to help patients take better charge of their own health by making them more...
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New research confirms the importance of search in influencing consumer's offline buying decisions...
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An "epidemic of fake news" is infiltrating local television broadcasts across the country...
Issue 5, April 14, 2006
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Response to a design firm's contest that was to award a free "logo makeover" to three non-profit...
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A survey of more than 250 marketing executives found that while the Web is playing an increasingly...
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Medicare experts and volunteers across the nation will help seniors enroll in Medicare's new...
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In Massachusetts, a new law signed by Republican Governor Mitt Romney mandates that individuals buy...
Issue 4, April 7, 2006
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A coalition of physician groups has launched a public education campaign designed to help patients...
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Healthcare Web sites are strong in content, but could be more innovative, according to a report by...
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Healthcare professionals have been buzzing about a recent study showing a decline in charity care...
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A recent online study showed 62% of 2,727 doctors surveyed do not support the Bush administration's...
Issue 3, March 31, 2006
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Rand Corporation study published in the New England Journal of Medicine suggests that...
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The latest trends to impact online healthcare marketing include an increase in the use of search...
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Is your healthcare organization considering a patient financing program? Proponents say the move is...
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A special ID card will help people with speech impairments to clearly identify their conditions in...
Issue 2, March 24, 2006
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A new marketing campaign promises emergency patients at the Chesterfield, VA-based St. Francis...
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A majority of respondents to an online poll by the magazine Advertising Age said that the new York...
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Several new transparency initiatives will soon give consumers better access to pricing and quality...
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Massachusetts residents can view performance results for more than 400 multi-physician practices in...
Issue 1, March 17, 2006
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Hospitals should make pricing and quality information available to consumers in user-friendly...
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WebMD Health Corporation, a leading provider of health information services to consumers and...
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Former Pfizer sales rep Jamie Reidy's memoir "Hard Sell: The Evolution of a Viagra Salesman," will...
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Commercial Alert, a nonprofit organization that takes aim at over-commercialization, has launched a...