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Healthcare Strategist Trend Watch
Incisive summaries of strategy-related articles selected from hundreds of print and online publications, Web site reviews, highlights from Healthcare Market Strategist, news and resources, and more.
2007 | 2006 | 2005
Healthcare Strategist Trend Watch
Issue 37, September 16, 2005
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You need to effectively handle the situation while keeping legal issues in mind.
Issue 13, August 19, 2005
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Despite difficulties in the market for total joint replacement (TJR) procedures, some organizations...
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Faced with mounting criticism of direct-to-consumer pharmaceutical ads, Bristol-Myers Squibb Co...
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One reason that hospitals set up Web sites is to educate consumers about hospital services and...
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Cardiac stents, which are used to prop open closed arteries to improve blood flow, are becoming...
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To mark Nurses' Week 2005, the New York State Nurses Association produced and distributed multiple...
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A nationwide study of black and Hispanic public relations professionals shows significant...
Issue 12, August 12, 2005
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Is your organization's Web site a hodgepodge of content and features that are difficult for users...
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Even as direct-to-consumer (DTC) promotional spending reached an all-time high in 2004, the future...
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Why are some hospitals included on "best" lists while others are not? There are many criteria for...
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Declining reimbursement rates and hassles with insurance companies are driving some doctors to...
Issue 11, August 5, 2005
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Two years ago, Saint Luke's Health System in Kansas City, MO, was faced with a challenge: Improve...
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The American Medical Association (AMA) is launching a $60 million marketing campaign that includes...
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Practices with good telephone management systems have happier patients and more efficient staff.
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One reason that hospitals set up Web sites is to educate consumers about hospital services and...
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Consumers in some regions are flocking to a new kind of quick-service clinic, at which nurse...