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Healthcare Strategist Trend Watch

Incisive summaries of strategy-related articles selected from hundreds of print and online publications, Web site reviews, highlights from Healthcare Market Strategist, news and resources, and more.

2007 | 2006 | 2005

Healthcare Strategist Trend Watch

Issue 37, September 16, 2005

• Do you have problem employees who make life difficult for everyone else?

  You need to effectively handle the situation while keeping legal issues in mind.

Issue 13, August 19, 2005

• Physician involvement helps build a profitable TJR program

  Despite difficulties in the market for total joint replacement (TJR) procedures, some organizations...

• Bristol-Myers won't advertise new drugs

  Faced with mounting criticism of direct-to-consumer pharmaceutical ads, Bristol-Myers Squibb Co...

• Web sites show potential as marketing tools

  One reason that hospitals set up Web sites is to educate consumers about hospital services and...

• Stents supplant surgery

  Cardiac stents, which are used to prop open closed arteries to improve blood flow, are becoming...

• Media messages highlight nurses' key role

  To mark Nurses' Week 2005, the New York State Nurses Association produced and distributed multiple...

• Survey on multicultural PR pros shows barriers to diversity

  A nationwide study of black and Hispanic public relations professionals shows significant...

Issue 12, August 12, 2005

• Web strategy: Put the user first

  Is your organization's Web site a hodgepodge of content and features that are difficult for users...

• The new face of consumer advertising

  Even as direct-to-consumer (DTC) promotional spending reached an all-time high in 2004, the future...

• Does your reputation need a makeover?

  Why are some hospitals included on "best" lists while others are not? There are many criteria for...

• Market trends: Healing thyself (with cash)

  Declining reimbursement rates and hassles with insurance companies are driving some doctors to...

Issue 11, August 5, 2005

• Building strong relationships with the business community

  Two years ago, Saint Luke's Health System in Kansas City, MO, was faced with a challenge: Improve...

• AMA seeks fresh image with 'heroes' ads

  The American Medical Association (AMA) is launching a $60 million marketing campaign that includes...

• Improving telephone management in your practice

  Practices with good telephone management systems have happier patients and more efficient staff.

• Web wellness

  One reason that hospitals set up Web sites is to educate consumers about hospital services and...

• Quick clinic care

  Consumers in some regions are flocking to a new kind of quick-service clinic, at which nurse...