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The Doctor's Office
 
Every issue of The Doctor's Office offers practice management and marketing ideas that can save you money-plus marketing suggestions that can grow your practice.

To view the entire newsletter issue, click the “View Entire Issue” link below

October 2008   (Volume 27, Issue 10) view entire issue
 
Tighten security measures to keep records safe

More than 50% of chief information officers who participated in a recent poll are “ex-tremely concerned” about security breaches of personal health information affecting their facility. And they should be, especially as more practices are moving toward utilizing electronic mediums to communicate with their patients, colleagues, and healthcare leaders. A false sense of security

 
Sharing insurance cards poses serious healthcare risks
Although some might think they’re helping an uninsured friend or family member by sharing their health insurance card, this practice essentially amounts to identity fraud with permission.
 
Swift action vital in fighting medical identity theft
There are a variety of resources available for victims of traditional identity theft, from credit monitoring services to law enforcement assistance.
 
Communication is key to ensuring accurate medical records
Approximately 80% of medical records contain inaccurate information, posing serious health risks for patients. Many physician practices and health systems simply do not update medical records on a regular basis, thus leaving them incomplete.
 
HIPAA refresher helps maintain medical record privacy

Several years have passed since HIPAA was enacted. After the initial push to get your office compliant, you need to ensure that your office doesn’t become careless and is continuing to follow HIPAA policies.

 
Design your practice layout to enhance patient privacy
Dramatic increases in prescription drug abuse, the use of electronic health records, and adhering to HIPAA can create headaches for physician practice administrators as they try to maintain patient privacy.
 
Thwart drug seekers before they get into the exam room

Foiling the drug-seeking patient involves more than the physician. It’s a collaborative effort that’s a clinical and practice-management issue.

 
Malpractice: Admissions and the medical apology

If a police officer pulls you over—and you both know full well you were speeding—he or she typically asks, “Do you know why I stopped you?” The officer is trying to elicit an admission of guilt from you, such as, “But officer, I was only going eight miles over the limit.” That is self-incrimination, and as Miranda makes clear, you have the right to remain silent because what you say can and will be used against you.

 
An elephant walks into a doctor’s office …
A metaphorical elephant had taken up residence at North Scottsdale (AZ) Family Medicine. Rumors were swirling around the practice that the organization favored physically fit employees. But when Charlene Burgett, administrator, caught wind of the gossip, she took action.
 
Evaluate your partners to assure the quality you want
Physicians in group practice are concerned about profitability. Indeed, their compensation formulas focus heavily—often totally—on producing revenue.
 
Municipal bonds present risk—and opportunity
Editor’s note: This is part four of a six-part series on investment topics. Future columns will cover separately managed accounts and life insurance or annuities.
 

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