HCPro.com: Healthcare Marketing Advisor

December 2008 (Volume 9, Issue 12)	view entire issue

Rewarding more than just a pretty advertisement
by Marianne Aiello The ornate stock exchange room at the Art Institute of Chicago was a symbolic location for the 2008 HealthLeaders Media Marketing Awards, guest speaker Gary Adamson, CEO of Starizon, said at the October 15 ceremony. The room represents aesthetic beauty and financial results, much like the Marketing Awards, which, unlike many other award programs, honors campaigns that set and achieve clear goals, Adamson said.

How can marketers create genuine patient experiences?
Editor’s note: In each edition of Healthcare Marketing Advisor, we ask our advisory board members to answer a question about hospital and health system marketing. At the October 15 HealthLeaders Media Marketing Awards in Chicago, Gary Adamson, Starizon CEO and member of this advisory board, spoke about the importance of the experience economy in healthcare. He said that not only do patient experiences have to be meaningful and engaging, they also have to be perceived as genuine and authentic. This month, we asked the board, “How can marketers create positive and genuine experiences for all patients?”

Gain intelligence before, during joint ventures
by Kriss Barlow, RN, MBA A marvelous thing is happening as organizations nationwide embrace a physician relations model and efforts are in place to work with physicians to earn referrals.

Social media: New avenue to two-way relationships
by Gabrielle DeTora If your traditional healthcare marketing strategy isn’t succeeding, social networking might be the cure. A Forrester consumer poll conducted in the second quarter of this year found that 75% of Internet users participate in some form of social media, up from 56% in 2007.

Translate your way to more comprehensive marketing
by Chanin Ballance When the U.S. population reached 300 million two years ago, it was noted that the growth came not from the majority English-speaking population, but from immigrants who speak and read dozens of languages and even more dialects. The United States Census Bureau estimates the limited English proficient (LEP) population is 35 million adults.

Grassroots internal initiative goes green
by Marianne Aiello As Lyn Cassan, marketing director at Doctors Hospital of Sarasota (FL), packed the swag she was going to distribute at an October breast care event, she included the usual suspects: pink ribbons, pink luggage tags, pink key chains—and a green canvas bag.

Other recently-published articles from Healthcare Marketing Advisor:

HMA Extras

Rewarding more than just a pretty advertisement

How can marketers create genuine patient experiences?

Gain intelligence before, during joint ventures

Social media: New avenue to two-way relationships

Translate your way to more comprehensive marketing

Grassroots internal initiative goes green

Off-limits advertising

Strong support, financials can help a hospital stay independent

Marketing to boomer women

Announcing the winners of the 2008 HealthLeaders Media Marketing Awards

Off-limits advertising

Strong support, financials can help a hospital stay independent

Marketing to boomer women

Announcing the winners of the 2008 HealthLeaders Media Marketing Awards

ABOUT HCPRO

PRESS

CAREERS @ HCPRO

ADVERTISING OPPORTUNITIES

ONLINE STORE

200 HOODS LANE

P.O. BOX 1168

MARBLEHEAD, MA 01945, USA

PHONE: 800/650-6787

FAX: 781/639-7857

Copyright Statement	Privacy Policy

*MAGNET™, MAGNET RECOGNITION PROGRAM®, and ANCC MAGNET RECOGNITION® are trademarks of the American Nurses Credentialing Center (ANCC). The products and services of HCPro, Inc. and The Greeley Company are neither sponsored nor endorsed by the ANCC