HCPro.com: Health Governance Report

Strategic planning, fiduciary responsibilities, community health initiatives, and leadership accountability for hospital trustees and CEOs. Keep your hospital board informed with HGR!

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July 2008 (Volume 18, Issue 7)	view entire issue

Merge recruitment, retention efforts to keep top physicians
Many of the same market forces that have made recruitment more difficult and a higher priority recently, such as physician shortages, demographic changes, and generational attitude differences, have also increased several facilities' focus on physician retention. In fact, recruitment and retention are inextricably tied together. The following five action points will help practice leaders improve physician retention

Seven simple ways to improve physician relations
Healthcare marketers have plenty of responsibilities on their plate, from conducting market research to launching multimedia campaigns to proving return on investments. Marketing to physicians, which is a new focus for many hospitals, is one more complicated task to add to the mix. But when it comes to physician relations, sometimes a small change can make a big difference.

The Stark facts of marketing to physicians
Relationships between hospitals and physicians exist in such a tightly regulated environment that even the act of a hospital providing a lab coat to a doctor has implications under the physician self-referral law known as Stark. This law prohibits physicians from referring Medicare patients to an entity for the furnishing of designated health services when the physician or an immediate family member of the referring physician has a financial relationship with the entity.

Other recently-published articles from Health Governance Report:

Replacing service line with segment line

Thrive in a down economy: Get creative with patient concerns

Should your hospital partner with the big retailers?

Is your brand a communications or business strategy?

Six steps to develop a successful business strategy

Tools for competing successfully in a P4P environment

PHO, hospital track key indicators to attract P4P in cap contracts

Reactions to CMS’ P4P proposal run the gamut

A glimpse at the future of pay for performance

P4P a key tool in recruiting top-notch physicians

Make data reporting successful in your hospital system

Compare your practice to these cost benchmarks

Taming the security fears of transparency

Technology will play bigger role in the future

SNP Medicare expansion continues

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