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| Consumer Driven Healthcare |
| October 2008 |
| Online and engaged: Social media crucial to CDH success |
| Interactions on the Web are transforming how consumers manage their health, and organizations that want to reach consumers need to be tapped in to this relatively new approach.
From MySpace pages devoted to health issues to detailed YouTube videos of medical procedures to disease-specific online groups, social media (or Web 2.0) have come to healthcare. |
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