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HealthLeaders Media's marketing division provides healthcare marketing professionals with resources for marketing strategy and creative, ROI, and best-practices through live events, Webcasts, books, monthly publications, and a free weekly e-mail newsletter.
Marketing Headlines
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Top Stories
- First board certification for hospitalists announced -- with caution
The American Board of Physician Specialties (ABPS) this month announced the new American Board of Hospital Medicine, which offers board certification exclusively for inpatient specialists for the first time ever. SHM has no affiliated ties with ABPS.
- Legal and ethical issues arise in evidence-based staff development
In evidence-based staff development, educators must gather evidence to support ethical and legal decisions.
- Ask the expert: How can I accurately predict future physician staffing needs?
Estimating future needs of the community can be tricky, but it’s not impossible. One of the factors you need to take into consideration is your population of aging physicians.
- In the news: OIG adjusts approach to self-disclosure protocol in Open Letter
In a March 24 Open Letter to Health Care Providers, the Office of Inspector General conveys its focus on combating kickbacks intended to induce or reward physician referrals.
- Tip of the week: Know your legal terms
Hopefully, you’ll never have to deal with a medical malpractice or negligent peer review lawsuit, but if you do, it is imperative to learn the legal lingo so you don’t get lost. Here are some basic terms all MSPs and medical staff leaders should know.
- Ask the expert: Should allied health professionals have their own manual, policies, and procedures?
Yes, this may be an acceptable arrangement. But first, it is important to understand that the term allied health professional (AHP) means different things to different people, and AHPs go by different names in different organizations.
Marketing Blogs
Read Lead Time
The MarketShare blog, published by HealthLeaders Media, explores the issues most important to healthcare marketers, including patient satisfaction, branding, physician relations, and social media marketing. It includes posts by guest bloggers, examples of hospital marketing campaigns, links to articles and other resources, audio interviews, and more.
Read MarketShare