Marketing

Marketing Articles by Topic: Campaigns

Digital or Traditional, Campaign Messaging Is Paramount

  • HealthLeaders Media Marketing Weekly, Issue 43, November 10, 2010

    HealthLeaders Media Marketing Weekly - November 10, 2010 | Digital or...

3 Steps to Reach the Wireless Patient

  • HealthLeaders Media Marketing Weekly, Issue 42, November 3, 2010

    HealthLeaders Media Marketing Weekly - November 3, 2010 | Three Steps to...

5 Hospital CEOs Who Get It

  • HealthLeaders Media Marketing Weekly, Issue 39, October 13, 2010

    HealthLeaders Media Marketing Weekly - October 13, 2010 | 5 Hospital CEOs...

Involve Physicians in Campaign Strategy

  • HealthLeaders Media Marketing Weekly, Issue 36, September 22, 2010

    HealthLeaders Media Marketing Weekly - September 22, 2010 | Involve...

Reaching the Real Referral Decision Makers

  • HealthLeaders Media Marketing Weekly, Issue 32, August 25, 2010

    HealthLeaders Media Marketing Weekly - August 25, 2010 | Reaching the Real...

Embrace Physician Rating Sites, Improve Patient Experience

  • HealthLeaders Media Marketing Weekly, Issue 31, August 18, 2010

    HealthLeaders Media Marketing Weekly - August 18, 2010 | Embrace Physician...

Sifting Through the Static to Find the True Campaign Message

  • HealthLeaders Media Marketing Weekly, Issue 30, August 11, 2010

    HealthLeaders Media Marketing Weekly - August 11, 2010 | Sifting Through...

Unscripted Doctors and Other Takeaways from "Boston Med"

  • HealthLeaders Media Marketing Weekly, Issue 29, August 4, 2010

    HealthLeaders Media Marketing Weekly - August 4, 2010 | Unscripted Doctors...

When Marketing Clinical Technology, It’s All or Nothing

  • HealthLeaders Media Marketing Weekly, Issue 26, July 14, 2010

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Extracting Hard Data from Facebook Campaigns

  • HealthLeaders Media Marketing Weekly, Issue 24, June 23, 2010

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In Defense of Grady: Why Marketing May Revive the Struggling Hospital

  • HealthLeaders Media Marketing Weekly, Issue 20, May 19, 2010

    HealthLeaders Media Marketing Weekly - May 19, 2010 | In Defense of Grady...

Emotional Advertising is Still Most Effective

  • HealthLeaders Media Marketing Weekly, Issue 19, May 12, 2010

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Rewarding more than just a pretty advertisement

  • Healthcare Marketing Advisor, Issue 12, December 1, 2008

    by Marianne Aiello The ornate stock exchange room at the Art Institute of Chicago was a symbolic...

Grassroots internal initiative goes green

  • Healthcare Marketing Advisor, Issue 12, December 1, 2008

    by Marianne Aiello As Lyn Cassan, marketing director at Doctors Hospital of Sarasota (FL), packed...

Healthcare Advertising Review November/December 2008

  • Healthcare Advertising Review, Issue 6, November 11, 2008

    Healthcare Advertising Review November/December 2008

TV spots document the hospital experience

  • Healthcare Marketing Advisor, Issue 10, October 1, 2008

    by Maureen O. Larkin In one episode, a man is reunited with and marries his high school...

Sweet charity 2.0

  • Healthcare Marketing Advisor, Issue 10, October 1, 2008

    by Marianne Aiello Each day, staff members at Edgerton (WI) Hospital donate to the...

A shocking stroke of stunts

  • Healthcare Marketing Advisor, Issue 10, October 1, 2008

    by Marianne Aiello Eighty plastic mannequins laid in a tangled pile in a San Antonio restaurant...

Healthcare Advertising Review September/October 2008

  • Healthcare Advertising Review, Issue 5, October 1, 2008

    Healthcare Advertising Review September/October 2008

Healthcare Advertising Review, July/august 2008

  • Healthcare Advertising Review, Issue 4, July 1, 2008

    Healthcare Advertising Review, July/august 2008

Healthcare Advertising Review, May/June 2008

  • Healthcare Advertising Review, Issue 3, May 1, 2008

    HAR's May/June issue features multi-Integrated advertising campaigns and effective examples of...

Healthcare Advertising Review, March/April 2008

  • Healthcare Advertising Review, Issue 2, March 1, 2008

    Healthcare Advertising Review, March/April 2008

Healthcare Advertising Review, January/February 2008

  • Healthcare Advertising Review, Issue 1, January 1, 2008

    Healthcare Advertising Review, January/February 2008