Marketing

Marketing Articles by Topic: Campaigns

Rewarding more than just a pretty advertisement

  • Healthcare Marketing Advisor, Issue 12, December 1, 2008

    by Marianne Aiello The ornate stock exchange room at the Art Institute of Chicago was a symbolic...

Grassroots internal initiative goes green

  • Healthcare Marketing Advisor, Issue 12, December 1, 2008

    by Marianne Aiello As Lyn Cassan, marketing director at Doctors Hospital of Sarasota (FL), packed...

Healthcare Advertising Review November/December 2008

  • Healthcare Advertising Review, Issue 6, November 11, 2008

    Healthcare Advertising Review November/December 2008

TV spots document the hospital experience

  • Healthcare Marketing Advisor, Issue 10, October 1, 2008

    by Maureen O. Larkin In one episode, a man is reunited with and marries his high school...

Sweet charity 2.0

  • Healthcare Marketing Advisor, Issue 10, October 1, 2008

    by Marianne Aiello Each day, staff members at Edgerton (WI) Hospital donate to the...

A shocking stroke of stunts

  • Healthcare Marketing Advisor, Issue 10, October 1, 2008

    by Marianne Aiello Eighty plastic mannequins laid in a tangled pile in a San Antonio restaurant...

Healthcare Advertising Review September/October 2008

  • Healthcare Advertising Review, Issue 5, October 1, 2008

    Healthcare Advertising Review September/October 2008

Healthcare Advertising Review, July/august 2008

  • Healthcare Advertising Review, Issue 4, July 1, 2008

    Healthcare Advertising Review, July/august 2008

Healthcare Advertising Review, May/June 2008

  • Healthcare Advertising Review, Issue 3, May 1, 2008

    HAR's May/June issue features multi-Integrated advertising campaigns and effective examples of...

Healthcare Advertising Review, March/April 2008

  • Healthcare Advertising Review, Issue 2, March 1, 2008

    Healthcare Advertising Review, March/April 2008

Healthcare Advertising Review, January/February 2008

  • Healthcare Advertising Review, Issue 1, January 1, 2008

    Healthcare Advertising Review, January/February 2008