Marketing Articles by Topic: Marketing Strategy

Digital or Traditional, Campaign Messaging Is Paramount

• HealthLeaders Media Marketing Weekly, Issue 43, November 10, 2010

  HealthLeaders Media Marketing Weekly - November 10, 2010 | Digital or...

Streamline Service Lines to Avert Brand Identity Crisis

• HealthLeaders Media Marketing Weekly, Issue 22, June 9, 2010

  HealthLeaders Media Marketing Weekly - June 9, 2010 | Streamline Service...

In Defense of Grady: Why Marketing May Revive the Struggling Hospital

• HealthLeaders Media Marketing Weekly, Issue 20, May 19, 2010

  HealthLeaders Media Marketing Weekly - May 19, 2010 | In Defense of Grady...

Emotional Advertising is Still Most Effective

• HealthLeaders Media Marketing Weekly, Issue 19, May 12, 2010

  ...

Healthcare Marketing Advisor, September 2009

• Healthcare Marketing Advisor, Issue 9, September 1, 2009

  Healthcare Marketing Advisor, September 2009

Healthcare Advertising Review November/December 2008

• Healthcare Advertising Review, Issue 6, November 11, 2008

  Healthcare Advertising Review November/December 2008

Translate your way to more comprehensive marketing

• Healthcare Marketing Advisor, Issue 12, November 1, 2008

  by Chanin Ballance When the U.S. population reached 300 million two years ago, it was noted that...

Your market research options

• Healthcare Marketing Advisor, Issue 10, October 1, 2008

  Editor’s note: The following is a sample chapter from the newest book in the HealthLeaders...

Healthcare Advertising Review September/October 2008

• Healthcare Advertising Review, Issue 5, October 1, 2008

  Healthcare Advertising Review September/October 2008

Boomers: Don't advertise to them, engage them

• Healthcare Marketing Advisor, Issue 9, September 1, 2008

  When Valerie Culver looked at the demographics for her health system's service area, one thing was...

Healthcare Advertising Review, July/august 2008

• Healthcare Advertising Review, Issue 4, July 1, 2008

  Healthcare Advertising Review, July/august 2008

Dr. drug rep

• HealthLeaders Media Marketing Weekly, Issue 0, November 28, 2007

  During a year of being paid to give talks to doctors about an antidepressant, a psychiatrist comes...

Should companies market to racial demographics?

• HealthLeaders Media Marketing Weekly, Issue 0, November 28, 2007

  Readers vote and respond to the poll question "should companies market to racial demographics?"

When Marketers Dream

• HealthLeaders Media Marketing Weekly, Issue 0, November 28, 2007

   There were some results from the 2007 HealthLeaders Media Annual Marketing Professionals...

A Peppering of Donations

• HealthLeaders Media Marketing Weekly, Issue 0, November 28, 2007

  With a $50 million donation, one restaurant chain has made fundraising history-and will help St...