Marketing

Marketing Articles by Topic: HIPAA and Other Regulations

Off-limits advertising

  • Healthcare Marketing Advisor, Issue 11, November 1, 2008

    Dennis Holter, executive director of marketing at St. John’s Mercy Hospital, says the St...

Should marketers abandon the practice of mystery shopping?

  • Healthcare Marketing Advisor, Issue 9, September 1, 2008

    Editor's note: In each edition of Healthcare Marketing Advisor, we ask our advisory board members...

Behind waiting room lines

  • Healthcare Marketing Advisor, Issue 9, September 1, 2008

    The in-vogue thing to do in healthcare these days is to look outside the industry for ideas and...