Marketing Articles by Topic: ROI

Rewarding more than just a pretty advertisement

• Healthcare Marketing Advisor, Issue 12, December 1, 2008

  by Marianne Aiello The ornate stock exchange room at the Art Institute of Chicago was a symbolic...

Marketing to boomer women

• Healthcare Marketing Advisor, Issue 11, November 1, 2008

  It is no secret that baby boomers are the single most powerful economic age group in American...

Color and characters pump campaigns' hearts

• Healthcare Marketing Advisor, Issue 5, May 1, 2008

  Breaking through the mix of mundane hospital marketing campaigns is what helped two...