Executive Leadership Articles by Topic: Marketing

The recruiting challenge for internal medicine

• Health Governance Report, Issue 1, January 1, 2009

  There has long been an institutional bias in medical education against primary care. Many doctors...

Thrive in a down economy: Get creative with patient concerns

• Health Governance Report, Issue 11, November 1, 2008

  Like many professionals whose business depends on people spending discretionary income, plastic...

Should your hospital partner with the big retailers?

• Health Governance Report, Issue 11, November 1, 2008

  Wal-Mart, the retail behemoth that seems to rearrange the laws of economics for every slice of the...

Merge recruitment, retention efforts to keep top physicians

• Health Governance Report, Issue 7, July 1, 2008

  Many of the same market forces that have made recruitment more difficult and a higher priority...

Philanthropy now: What your board needs to know

• Health Governance Report, Issue 2, February 1, 2008

  Strategic philanthropy has emerged as a reinvented opportunity for healthcare boards to tap into...