Marketing may be key to surviving tough economic times
Briefings on Outpatient Rehab: Reimbursement and Regulations, January 1, 2009
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Showing your strengths will help keep your business consistent
When times get tough, many businesses look for ways to make budget cuts to stay afloat or maintain profits. Often, one of the first cuts companies make is to their marketing budget. But if marketing has been a strength of your rehab practice previously, cutting back while the country is in a recession may hurt your business, says Stephen Moore, director of sales and marketing at PTPN, a nationwide network of independent rehab providers.
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