Q: What is the industry standard for mail returns? I present the mail return stats each month and would like a benchmark to present with my figures.
Patient Financial Services Weekly Advisor, March 4, 2005
A: The national average is 7%, but many providers simply do not track this number/percentage. Like any other average, it varies considerably by location. We work with clients whose return mail averages 20%.
It's also important to note the impact on third-party billings as well. Often an aged third party may have a corresponding "bad address." This can be a PR nightmare as these accounts may end up referred to a collection agency.
An automated demographic validation system could lower your rate of return mail by 70%-90%.
This question was answered by Bruce A. Nelson, vice president, SearchAmerica.
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