FRESH LOOK: HCPro, Inc. launches new logo and tagline as part of its new corporate branding initiative
Patient Financial Services Weekly Advisor, March 28, 2008
HCPro, Inc. is launching a new corporate branding campaign designed to reflect the company's focus on the future and strengthen its dedication to providing quality products and services that meet the needs of healthcare professionals.
The new brand identity involves changes to the company's logo and a new tagline: "Insight for Healthcare Compliance and Management." The new logo keeps HCPro's familiar black and red colors, but includes a more contemporary font and progressive design.
The initiative will unify the HCPro brand across all products, platforms and services. Over the next few months, the logo will be placed on company communications, displays, and web sites, including the company's ecommerce site, HCPro's Healthcare Marketplace (www.hcmarketplace.com), which is scheduled to be redesigned in April.
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