Physician Practice

Win over new patients with proper marketing

Physician Practice Perspective, April 1, 2004

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Your practice is a business. To attract new patients and increase revenue, market it like one. Although your approach may differ from other businesses, your goal is the same: Target the appropriate audience with succinct, clear messages using minimal resources. You may be surprised at what printing an ad in the local paper or giving a talk on a health problem can do for your bottom line.

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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