Marketing a practice requires a mix of old and new
Physician Practice Perspective, April 28, 2017
This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.
Promoting a medical practice used to be a matter of posting an ad in the Yellow Pages® and sending out direct mailers, with radio and billboard ads thrown into the mix for larger or more ambitious practices. And while some of those methods are still an effective way to market a practice, they’re not enough in a world driven by social media and mobile technology.
For most practices, marketing requires at least a working knowledge of social media and the internet and the means or ability to leverage those tools into brand awareness. And while just having a website was enough a decade ago, most sites will be lost in the online wilderness now without the proper keywords that allow consumers to find them.
This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.
Related Products
Most Popular
- Articles
-
- CMS seeks comment on quality measures
- Practice the six rights of medication administration
- Don't forget the three checks in medication administration
- Note similarities and differences between HCPCS, CPT® codes
- Nursing responsibilities for managing pain
- Q&A: Primary, principal, and secondary diagnoses
- CMS creates web portal for questions about 1135 waivers, PHE
- ICD-10-CM coma, stroke codes require more specific documentation
- OB services: Coding inside and outside of the package
- The consequences of an incomplete medical record
- E-mailed
-
- Coronavirus vaccination: 4 best practices for communicating with patients
- Q&A: Pressure ulcer POA code confusion resolved
- Neurological checks for head injuries
- Keyes Q&A: Generator lighting, fire dampers, eyewash stations, ISLM fire drills
- Including 46600 in E/M leveling systems
- How to get reimbursed for restorative nursing
- Fetal non-stress tests represent important part of maternal and fetal health
- Coding, billing, and documentation tips for teaching physicians, interns, residents, and students
- Coding tip: Know how to correctly code each procedure an otolaryngologist can perform on turbinates
- Coding Clinic reiterates guidelines for provider documentation
- Searched