Physician Practice

Marketing a practice requires a mix of old and new

Physician Practice Perspective, April 28, 2017

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Promoting a medical practice used to be a matter of posting an ad in the Yellow Pages® and sending out direct mailers, with radio and billboard ads thrown into the mix for larger or more ambitious practices. And while some of those methods are still an effective way to market a practice, they’re not enough in a world driven by social media and mobile technology.

For most practices, marketing requires at least a working knowledge of social media and the internet and the means or ability to leverage those tools into brand awareness. And while just having a website was enough a decade ago, most sites will be lost in the online wilderness now without the proper keywords that allow consumers to find them.

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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