Physician Practice

Unruffled in crisis

Physician Practice Perspective, September 21, 2002

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How to communicate bad news and minimize credibility damageYou may not be able to plan a crisis, but you can plan for one. Crises comes in many forms. Most health care crises tend to mushroom when doctors and their employees don’t communicate, according to strategic consultants.Poor choices become jury verdictsPercival Communications, a strategic communications agency in Avon, CT, which has handled marketing and public relations for several health care organizations, says nothing your doctors’ office does can change the fact that people make mistakes. What you can change, h

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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