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Physician Practice Perspective, May 21, 2002

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Let media help you avoid marketing and legal risksP.T. Barnum made bold marketing fashionable, but physician practices don’t have the luxury to dress up their marketing programs with spin. The risk is too great. “You have a lot of regulations to worry about, including the privacy law,” says Ann Perry, a health lawyer in Minneapolis.Newsletters Newsletters are okay under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) privacy regulation. But there’s one crucial rule: You must include in formation telling the reader how they can remove thei

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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