Physician Practice

Both sides of the picture

Physician Practice Perspective, March 21, 2002

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Anne Arundel Urology, P.A. Annapolis, MarylandWeb site address: http://www.aaurology.comThe opening page of Anne Arundel Urology’s Web site features graphics that are effective because of their simplicity. In four boxes of various shades, they show surfers that they are covering both the high-tech and high-touch sides of the medical field. The technical side is represented by a computer keyboard, while the caring and expertise of the doctors is apparent in the photo of hanging lab jackets and stethoscopes. The other two boxes direct patients to either the practice’s home

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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