Physician Practice

The Doctor's Office, January 2001

Physician Practice Perspective, January 21, 2001

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    Internal marketing ensures return visits Return visits from patients are the life’s blood of a medical practice. While external marketing techniques can certainly attract new patients, it’s what you do in the office that keeps them coming back and referring their family and friends. Great ROI (Return on Investment) Internal marketing is much less costly than external methods, but even more importantly, internal methods are more cost-effective. External marketing for medical practices traditionally have a 3 to 1 return on investment. Internal methods, on the oth

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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