Physician Practice

Physicians help rebrand a Medicare Advantage plan

Physician Practice Perspective, September 1, 2013

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By working closely with its network physicians who are on the frontlines of demystifying health information for seniors, health insurer Cigna is doing things that could reap the company long-term marketing benefits.

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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