Physician Practice

Beware social media's pitfalls

Physician Practice Perspective, March 1, 2013

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Clinicians and patients, speaking in their authentic voices on Twitter, Facebook, and YouTube, can trump formulaic marketing materials. But the need to employ a metric ton of common sense and discretion is greater than ever.

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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