Physician Practice

Personal branding 101 for physicians

Physician Practice Perspective, May 1, 2009

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It’s time to set down the stethoscope and put away the balance sheet. Pull on your marketing boots—we’re going branding. First, let’s start with some basic terminology.

What is a brand?

Is a brand:

a. A business’ reputation

b. A category of products you offer

c. The way business is conducted

d. Your logo and tagline

e. All of the above

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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