Personal branding 101 for physicians
Physician Practice Perspective, May 1, 2009
This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.
It’s time to set down the stethoscope and put away the balance sheet. Pull on your marketing boots—we’re going branding. First, let’s start with some basic terminology.
What is a brand?
Is a brand:
a. A business’ reputation
b. A category of products you offer
c. The way business is conducted
d. Your logo and tagline
e. All of the above
This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.
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