Personal branding 101 for physicians
Physician Practice Perspective, May 1, 2009
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It’s time to set down the stethoscope and put away the balance sheet. Pull on your marketing boots—we’re going branding. First, let’s start with some basic terminology.
What is a brand?
Is a brand:
a. A business’ reputation
b. A category of products you offer
c. The way business is conducted
d. Your logo and tagline
e. All of the above
This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.
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