Physician Practice

Physicians: Are you ready to market yourself?

Physician Practice Perspective, April 1, 2009

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Despite many physicians’ misconceptions, marketing yourself or your practice does not mean turning yourself into a used-car dealer and your practice into a dealership. Quite the opposite of lowering yourself and your standards to that of tacky commercials and flashy slogans, successful marketing simply involves a little dedication and planning to ensure that your practice maintains a high-quality, patient-friendly atmosphere while also working to obtain name recognition within your community.

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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