Physician Practice

Marketing to moms, wives, daughters, and friends

Physician Practice Perspective, February 1, 2009

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Take a look into your waiting room. Chances are that most of the patients filling the seats were brought by, sent by, or urged by one of the women in their lives to see a doc-tor. And not just any doctor—you.

This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Physician Practice Perspective.

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