SDW news brief: Higher price reduces soda consumption at Boston hospital
Staff Development Weekly: Insight on Evidence-Based Practice in Education, June 25, 2010
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Raising the price of non-diet sodas by 35% reduced consumption by 26% at Boston's Brigham and Women's Hospital cafeteria, reports The Wall Street Journal's Health blog.
The study was published online in the American Journal of Public Health, and the study's lead author told the blog that soda constitutes about 7% of an average American's daily caloric intake.
When the $0.45 price increase was combined with an educational campaign touting people who reduce soda consumption by one drink a day can lose 15-25 pounds in a year, the consumption rate went down by an additional 18%. Interestingly, when tried on its own, the educational campaign did nothing to reduce demand.
Source: The Wall Street Journal's Health blog.
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