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Inside best practice: CNO uses blogging to connect with nurses

HCPro's Weekly Update on the ANCC Magnet Recognition Program®*, April 19, 2010

As part of the journey to excellence, hospitals seeking ANCC Magnet Recognition Program® (MRP) status must demonstrate visibility of their chief nursing officer (CNO). Specifically, the organization must demonstrate methods by which the CNO is visible and has access to direct care nurses (Transformational Leadership: Visibility, Accessibility, and Communication, TL8). There are a number of ways to do so, and with readily available, user-friendly technology all around us, something as simple as blogging can turn into a road of communication between the CNO and the staff.

St.Vincent Indianapolis Hospital, for example, turned to the nursing portal on its internal intranet.

“We were looking at ways to meet the needs of a younger generation,” says Sallie Latty, MA, BSN, RN, MRP, coordinator at St.Vincent. That younger generation would be more tech-savvy and more likely to look for updates through electronic means, such as a blog.

“Our CNO loved it the minute the idea popped up,” says Latty. “There was no need for encouragement—she was really excited about it.”

Source: This excerpt is from the April issue of HCPro’s Advisor to the ANCC Magnet Recognition Program®. Don’t have a subscription? Take a look at the benefits of becoming a member of HCPro’s Resource Center for the ANCC Magnet Recognition Program®.

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