Nursing

Blog spotlight: Re-recruiting for retention

Nurse Leader Insider, August 31, 2009

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This week, Bonnie Clair, MSN, RN, retention project manager at CoxHealth in Springfield, MO, shares some insight on ways to retain staff in today's tough economic climate:

A national survey done by Kepner-Tregow (a Princeton-based management consulting firm) found only 40% of workers feel adequately recognized at work, yet it's been estimated that U.S. companies spend $18 billion annually for recognition incentives (Ventrice, 2003). Apparently employees desire something different from what their organization offers.

An excellent form of recognition is "re-recruitment," an easy activity for any leader to accomplish. Here are some tips on how to accomplish it:

  1. Think about your best staff member. Now imagine he or she is coming to see you today. What would you do or say if he said he was leaving? Do those things anyway.
  2. When you're in the unit chatting with your staff, periodically ask questions such as, "If you could make any changes about your job, what would they be?" or "What things about your job do you hope never change?" Another excellent question to ask is, "What makes for a great day?"


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