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Inside the program: Give your unit's nursing image a makeover

HCPro's Weekly Update on the ANCC Magnet Recognition Program®*, April 21, 2009

The image of nursing is woven through all the components of the ANCC Magnet Recognition Program®, especially within Component II: Structural empowerment. As a designated hospital, or one on the journey, it’s important to create a picture of your nurses as integral to the success of the facility and to patient outcomes. Nurses in designated hospitals must be seen by their communities, governing boards, physicians, and other healthcare providers as key players within successful patient care environments.

Managers also play a key role in creating an environment that enhances the image of nursing. They can begin a nursing image makeover on their unit by setting expectations for teamwork and cultivating a collegial atmosphere.

As a manager, be sure to:

• Proactively offer to assist other members of the team to demonstrate team commitment
• Actively become involved in the orientation process of all new staff
• Welcome and accept new staff by communicating your willingness to help them succeed
• Don’t allow someone else’s unacceptable behavior to become your own
• Do not verbally berate another person in your organization
• Be open to constructive criticism and feedback
• Treat all nursing staff—and everyone else who works in the organization—with respect
• Avoid the use of profanity and unprofessional language or gestures

Source: Adapted from HCPro’s book Our Image, Our Choice: Perspectives on Shaping, Empowering, and Elevating the Nursing Profession.

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