Nursing

Champion the campaign to get your nurses certified

HCPro's Advisor to the ANCC Magnet Recognition Program®, March 1, 2009

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Cindy Rentsch, RN, MSN, CEN, CCRN, clinical director of emergency services, and colleague Sheri Hey, RN, CCRN, CEN, clinical leader in the ED, began pursuing a strategic goal to have 50% of nurses certified in one year. They thought money would be exactly the motivation staff members needed, but soon found it wasn't. It was time for a new strategy. "We created a campaign that would get staff nurses involved at all levels and buy into getting certified," says Hey.

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