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Web site spotlight: Hospital’s homemade recruitment campaign reels in nearly 80 nurses in 80 days

Nurse Leader Weekly, August 11, 2008

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Healthcare facilities invest large amounts of money on external recruitment agencies to bring nurses through their doors. But for some facilities, the most effective recruitment strategies begin right at home.

"Instead of investing $100,000 in an agency that would recruit five nurses over the year, we opted to do something different," says Robert L. Dent, RN, MBA, NEA-BC, FACHE, vice president of nursing at Midland Memorial Hospital in Midland, TX.

That something different was investing the money they would have spent at an agency, along with the recruitment team's efforts, in its own campaign called "80 Nurses in 80 Days" that was launched this past April. The extra cash helped spur the aggressive, home-grown recruitment campaign that enabled Midland, a 320-bed facility, to recruit 78 nurses in only three months.

Editor's note: This excerpt was adapted from the article, "Hospital's homemade recruitment campaign reels in nearly 80 nurses in 80 days" featured in The Reading Room on HCPro's new online resource center, www.StrategiesForNurseManagers.com. Get a free trial membership that will give you 30 days to test drive all the exciting features on the Web site.

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