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News spotlight: CDC's 'Health-e-Cards' continue to spread healthy message

Nurse Leader Weekly, July 28, 2008

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Music, animation, and even celebrities promoting colorectal screening? You name it, they have it. The Centers for Disease Control and Prevention (CDC) is spreading health information through creative electronic greeting cards.

Since making them available in February 2007, more than 30,000 of the agency's "Health-e-Cards" have been sent. The cards contain research-based information that the CDC previously included in posters, brochures, and on the Web site.

Of the 80 e-cards, some deliver reminders such as, "What have you been up to since your last HIV test?" Others motivate recipients to quit smoking and emphasize the importance of folic acid in a pregnant mother's diet to reduce the risk birth defects. Many cards have also been created in Spanish.

Two weeks ago, researchers at the CDC revelead that, after reading their e-cards, about one-third of recipients went on to visit the government Web site for more health information.

Sources: The Atlanta Journal-Constitution and The Centers for Disease Control and Prevention

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