The new marketing frontier: Recruit physicians by engaging in social media Web sites
Medical Staff Briefing, February 1, 2010
This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Medical Staff Briefing.
The first thing that MSPs and medical staff leaders with newfound recruiting responsibilities should do is familiarize themselves with social networking sites, such as Facebook (www.facebook.com), Twitter (www.twitter.com), and LinkedIn (www.linkedin.com) because physicians are increasingly turning to these sites to help them find new career opportunities.
Writing tweets is a far cry from writing lengthy advertisements for specialty or association journals. So, how do you boil down your messages and make them appealing to physicians using social networking media? Get started with these tips:
This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Medical Staff Briefing.
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