Physician-hospital competition and collaboration: Sailing the seven Cs: Improving communication
Medical Staff Briefing, May 1, 2009
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Medical staff and hospital leaders need to communicate with multiple stakeholders: the medical staff, hospital administration, the governing board, and the community, to name a few. Communication especially in this 24/7 age of instantaneous news must be timely, accurate, and transparent. Consider some of these communication channels for your organization: Publish a monthly physician and/or internal hospital newsletter. Distribute it in the medical staff lounge and send it to all physicians' office staff by e-mail, fax, or mail. Develop a medical staff Web site and continuously update it with news and other items of interest to the medical staff.
This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Medical Staff Briefing.
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