Physicians will receive drug notices via e-mail
Hospitalist Leadership Connection, April 1, 2008
Video clips of your niece's dance recital make their way into your Inbox the next day, but critical information regarding the drugs you prescribe to patients takes much longer to get to you. According to The Wall Street Journal, most physicians receive drug warnings, label changes, and recalls via snail mail, and some of those physicians admit that the notices get accidentally thrown out with junk mail or lost amongst piles of paper.
Nonprofit iHealth Alliance is putting an end to this outdated practice with an online network that will send specialty-specific email alerts to physicians free of charge, the article states. Drug makers will fund the system but drug-company marketing materials will not be included in the e-mail notices. Five drug makers have shown interest in the system, but none have signed official contracts yet. Physicians who do not sign up for the service will continue receiving drug notices in the mail.
To read The Wall Street Journal article, click here.
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