Long-Term Care

Long-term care associations launch ad campaign

Contemporary Long-Term Care Weekly, September 6, 2007

In a campaign to warn the public about the possible $2.7 billion cuts to Medicare, the American Health Care Association (AHCA) and the Alliance for Quality Nursing Home Care launched both television and print advertisements warning of the implications of Congress' decision, according to an AHCA press release. The reduction will affect local healthcare jobs, quality improvement projects, and set Medicare funding back almost 10 years, the associations claimed. The Alliance for Quality Nursing Home Care and AHCA are supportive of the State Children's Health Insurance Program (SCHIP), which is the reason for the cuts, but stated that a $2.7 billion reduction will only harm senior citizens. Alan Rosenbloom, president of the Alliance, said that Medicare funding for the elderly should not be at stake to fund SCHIP, according to the release.

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