Alzheimer's Association readies first paid ads
Contemporary Long-Term Care Weekly, April 19, 2007
The Alzheimer's Association will launch its first ever paid advertising campaign this month to spur national awareness about the disease and its effects on both Medicare and the Baby Boomer population. The campaign comprises more than $8 million in magazine and online ads, a new Web site at http://www.actionalz.org, and a renewed push in Alzheimer's education programs by local chapters, according to the New York Times. The Association's vice president for constituent relations, Angela Geiger, told the Times the new ad push broadens the Association's focus from one of "care and support" to one of educating "the public to do something now."
A new Alzheimer's diagnosis is made every 72 seconds, according to the Association's statistics, and 16 million Americans will have the disease by 2050. David Hyde Pierce, Dick Van Dyke, and Olympia Dukakis are among celebrities who have signed on as Association spokespeople, the Times reported.
Related Products
-
PPS Alert for Long-Term Care
Looking for a tool to make your job easier? PPS Alert for Long-Term Care, exclusively for the RN or MDS coordinator, is your...
-
Billing Alert for Long-Term Care
It's essential to know how to correctly submit your Medicare claims in order to get the reimbursement your facility...
-
CNA Training Advisor: Lesson Plans for Busy Staff Trainers
Finally-a staff training program that really works!
-
MDS 3.0 Update
HCPro's MDS 3.0 Update is a free bi-weekly e-newsletter that provides MDS coordinators and skilled nursing facility staff...
-
The Long-Term Care Nursing Assistant's Guide to Advanced Restorative Skills
This book is written specifically for RNAs or nursing assistants to help them provide quality restorative care. Author...
Most Popular
- Articles
-
- Q/A: Volume requirement for reporting hydration services
- Featured blog post: Nurses face felony charges after reporting physician to the Texas Medical Board
- Catch up on what's new with injections and infusions
- Topic: CMS, OESS post new security compliance review information, checklist
- What does case-mix index mean to you?
- Capturing all necessary codes for IUD insertion and removal can be challenging
- News and briefs: Oklahoma Osteopathic Association against residency bill change
- QA:Coding multiple initial infusions
- OB services: Coding inside and outside of the package
- HIPAA Q&A: Level of encryption needed for email
- E-mailed
-
- Q/A: Volume requirement for reporting hydration services
- Featured blog post: Nurses face felony charges after reporting physician to the Texas Medical Board
- New conflicts of interest create new challenges
- Q&A tackles coding questions about injections and infusions
- Joint Commission Center announces handoff communication solutions
- Inside best practice: Reduce patient falls with a stoplight
- Identify modifiable risk factors to prevent patient falls
- Hospitalist-surgeon comanagement has no effect on outcomes
- Catch up on what's new with injections and infusions
- Case Management Monthly, June 2012
- Searched